Attention is the most important currency that anyone can give a business. And its worth is more than revenue or possessions. It can be gained by sharing learning through reading, listening, watching in social media, search engines or ads.
🌟 When the attention is the new currency, the seller makes ALL the rules.
🏭 The “attention-as-currency” is a concept that had begun since the industrial revolution, which had led sellers making the rules.
💱 Should not be money oriented but value oriented. A win-win case where customers gain what they need/want in exchange for a cost. Remember that a leader of a brand is always a servant of his customers just like employees must be!
🧐 Your brand can be characterized with excitement, luxury, sincerity, competence, toughness, sophistication and so on. Depends on your choice of direction where your brand will follow.
🤴 Your brand’s personality must follow your own personality. Just like a kid follows his/her parent’s.
Follow your passion is an irresponsible business advice.
👉 The well known business advice follow your passion implies that we are entitled to get paid to work what is always enjoyable. And the reason is that the word itself provides delightful procrastination. Without realizing facts.
✊ Purpose on the other hand is more on-the-ground view that refers to future’s highest goal. Knowing that some steps are necessary to be there.
💫 And remember keeping a purpose in the mind, will keep you motivated. Pulling yourself to that highest goal just like a magnet.