💱 Should not be money oriented but value oriented. A win-win case where customers gain what they need/want in exchange for a cost. Remember that a leader of a brand is always a servant of his customers just like employees must be!
🧐 Your brand can be characterized with excitement, luxury, sincerity, competence, toughness, sophistication and so on. Depends on your choice of direction where your brand will follow.
🤴 Your brand’s personality must follow your own personality. Just like a kid follows his/her parent’s.
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